the future voice of football

From a simple casting call, CANAL+ turned an idea into a nationwide event, a real show led not by professionals, but by the fans themselves.It became a unique opportunity for passionate supporters, often overlooked, to pursue their dream: becoming a football commentator. After 10,000 applications and 9 episodes, one fan ultimately became the new voice of the channel.

Client: CANAL+
Agency: BETC
Mission: Case Study
Creative Director: Matthieu Bouilhot
Creatives: Zawe Capro-Placide / Maëva Ricardo